FLAME AWARDS BY LOERIES ENTRIES
Categories




1. film
Films not exceeding 180 seconds aired on TV, Cinemas or online
2. Print
Any printed content aired in newspapers or magazines.
3. outdoor & innovative media
Any printed content aired in Out of Home, Posters and Point of Sale. The category also includes ambient, special build and innovative media ideas – smart and unexpected uses of space or format that break away from traditional advertising.
4. radio
5. creative strategy
Smart thinking that shapes a strong creative idea – from insights to planning – helping a brand stand out and make an impact.
6. integrated camp
7. SUSTAINABLE DEVELOPMENT GOALS & COMMUNICATION
8. BRAND ACTIVATION & EXPERIENCE
1. CRAFT
2. LOGO & BRAND IDENTITY
3. PACKAGING
4. FINANCIAL
Any financial publication, such as an Annual Report, which may also include an online microsite. This category celebrates visual storytelling and narrative copy that engage the reader throughout the report.
5. EDITORIAL & COLLATERAL DESIGN
Any publication such as (but not limited to) brochures,
magazines, books, etc. Also includes (but not limited to) calendars, invitations, postcards, tickets and seasonal greeting cards.
1. SOCIAL MEDIA CAMPAIGNS
2. DIGITAL COMMUNICATION CAMPAIGN
3. WEBSITE, APPLICATIONS & PLATFORMS
4. BRANDED CONTENT
5. BEST USE OF AI OR TECHNOLOGY
1. MEDIA RELATIONS
Entries rooted in earned media that demonstrate how original thinking, transformative insight, and storytelling have influenced opinion and driven business, societal, or cultural change. This includes the handling of a significant issue or crisis, where the agency demonstrated both responsiveness and strategic precision to manage and safeguard the reputation of a brand, company, or individual.
2. CORPORATE COMMUNICATION
A campaign in which the company or CEO is
strategically positioned over time through impactful
employer branding, messaging, or actions. This includes corporate events, targeted communications such as financial, advocacy, and lobbying campaigns, as well as other forms of stakeholder engagement.
Entry submission fees
Early bird
FROM 09 - 23 JUNE 2025
Standard
FROM 24 JUNE - 07 AUGUST 2025
Entries completed (entry form, payment and all material received) by this date.
All entries are subject to the full terms and conditions of the Flame Awards (Refer to the downloadable document titled ‘Terms & Condition & Entry Full Guide’
Main rules
Early Bird Entry Submission Deadline:
09 - 23 June 2025
Standard Entry Submission Deadline:
24 June - 07 August 2025
Eligibility period:
01 July 2023 - 30 June 2025
FLAME FESTIVAL 2025 SPARK
ELIGIBILITY CRITERIA
WHAT CAN BE SUBMITTED TO THE FLAME AWARD?
Entries must be created by agencies, companies or freelancers registered in the eligible region mentioned above. Agencies, companies and freelancers outside these regions are not eligible to participate, even if the work targets the region. However, agencies, companies and freelancers from the eligible region may submit work created for countries outside the region, as long as they have been conceived in the region. Entries must be commercially published, launched or aired to a substantial audience for the first time between 1st July 2023 to 30 June 2025.
WHO CAN PARTICIPATE?
Open to anyone in Brand Communication – including Advertising, PR, Design, Live Events, Sponsorships, Digital, Social Media, Music Videos, etc – from eligible countries: Mauritius, Rodrigues, Reunion Island, Madagascar, Mayotte, Seychelles & Comoro Islands
CATEGORY RULES
Each execution may be entered in only one main category (e.g. Print OR Outdoor, not both). The same work may be re-entered in Campaign or Craft categories.
ENTRY CREDITS
PROPERTY & USAGE RIGHTS
WARRANTIES
INDEMNITY & LIABILITY
TERMS & CONDITIONS
All entries are subject to the Flame Award Terms & Conditions, which must be accepted during the online submission process.
(Refer to the downloadable document titled ‘Terms & Condition & Entry Full Guide’)
PAYMENT & ENTRY FEES
EARLY BIRD FEES
Rs 900.- per entry per category
Applies from 09 – 23 June 2025
STANDARD ENTRY FEES
Rs 1,200 per entry per category
Applies from 24 June – 07 August 2025
AWARD NIGHT FEE
CURRENCY NOTE
PAYMENT METHODS
- Credit Card
- Debit Card
- Bank Transfer
Bank details are provided on the invoice. For transfers, send proof of payment to [email protected]
CANCELLATION, APPROVALS & REFUNDS
ENTRY CANCELLATIONS & REFUNDS
- All withdrawal requests must be made in writing.
- Before the deadline, entries may be replaced.
- After the deadline, entries cannot be replaced.
- No refunds will be issued under any circumstances.
- Fees cover administration, processing, and judging.
- Disqualified entries (duplicates or rule violations) will not be
refunded.
APPROVALS
- All entries must have client approval.
- The client must consent to the entry and its use under the Awards’ terms.
- Do not enter work that is subject to third-party agreements or licenses without proper consent.
MATERIALS SPECIFICATIONS
IMAGES
- All images must be in JPEGS
- 7063 (w) x 5008 (h) pixels
- 300 dpi
- File size is 5MB – 15MB per image
- Maximum of 10 JPEGS
- Text must be legible when projected to a screen
- Submit close-up of small details that need to be seen by the jury
Film
- All non-English entries must have English subtitles
- Overview videos must be 2 mins or less / less than 400MB
- 1280 (w) x 720 (h) or 1920 (w) x 1080 (h) pixels
- 25fps (Frame Rate per Second)
- Accepted file format is MOV or MP4
- Maximum Size = 400MB
- Please check with the Loeries team if you have an alternative format
audio
- Please note: All non-English entries must be submitted as video
with English subtitles
AUDIO - MP3 file format
- Maximum file size 100MB
- NO AUDIO SLATE UPFRONT
OVERVIEW VIDEO
- Footage of the entry itself, as well as supporting information about your work. It is highly recommended that the presentation is
tailored/adapted to highlight the elements most relevant to the chosen category - Maximum length = 2 minutes
- Maximum size = 400MB
- In addition to the overview, you may submit the full-length work which be viewed at the judges’ discretion
Specification for video files
